You’ll be scored against the following key areas:

Audience

How well a game will go down with your audience.

Brand

How suitable a game is likely to be for your brand.

Budget

How affordable a branded game is going to be.

Channels

How well a branded game will complement your existing marketing channels.

Team

How well prepared your team are likely to be running a branded game campaign.

ROI

How much return on investment to expect when running a game campaign.

How it works

Just 20 quick questions to find out if branded games will work for your brand and team

Marketers are often surprised by the ways in which a game can be used to support their brand. The phrase “I love the idea, but it wouldn’t work for my business” is one we hear often but, more often than not, is wrong.

Whether you're a B2B or B2C brand, you’re ultimately trying to engage and connect with people, and guess what? People love to play games!

There is, of course, a little more to it than that. Your brand, audience, team and budget can have a big influence on whether or not a game campaign is likely to be a success.

That’s why we’ve put this quiz together, so you can find out if you’ve got the foundations in place to successfully engage your audience in playful new ways.

I'm ready, let's get quizzy!